It doesn’t matter very much which sport or sports a person follows, if the bookmaker is offering a price then there is one thing we can all be certain of. The price that he is offering will not truly reflect the chances of that outcome taking place.
One frequently hears it said that there is no such thing as a poor bookie. This is probably because, unlike his customer, the bookmaker does not leave anything to chance. He will quote an odds-on price for what should really be an evens bet, then he will lay it off somewhere different to create a balanced book. Thus whichever horse passes the post first, or whichever team wins the big Saturday afternoon Premier League fixture, the sportsbook still makes a healthy profit.
What this means in practice is that the punter has to run to stand still, as the saying goes. Or to put it a different way, one has to win a disproportionate number of times to be up on the deal, having taken account of the house edge that is always built-in. Guesswork will always lose out over the long-term, but the expert at least has a fighting chance. But how many of us really are experts?
Most of us think of ourselves as experts in one field or another. The fatal error that sports bettors invariably make is to underestimate the sheer amount of research and knowledge, sometimes insider knowledge, that goes into the setting of a price by the bookmaker.
The majority of the more established books employ their own linesmakers (sometimes called oddsmakers) whose job it is to assess the correct price for the outcome on any sporting event – and then to offer the customer something less. When setting their own prices most of the smaller books simply take their cue from the larger ones.
A good tipping service, with a proven record of success over a prolonged period that can be demonstrated, can help you to overcome the hurdles. A service that doesn’t charge you unless you are successful is clearly better still.
Those who understand sports betting well, and can provide evidence of same upon request, can supply you with the relevant information and betting tips to ensure that over a period you can turn the house edge around and build up a steady yet reliable profit. Naturally this isn’t to say you will win all the time, simply that your wins will exceed and outperform your losses over the medium to long-term.
Tipsters will themselves often collate information gained from other tipsters, or indeed from their own contacts within the sports in which they specialise. As ever the proof lies wholly in the results.
Anyone considering using the services of a sports betting tipster service should look for evidence of its past performance and weigh up the various pros and cons. Ultimately it can mean the difference between success and failure.